---
title: "Homeowner Data: Lead Machine"
description: "Homeowner Data: Lead Machine"
---
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September 10, 2026
# Homeowner Data: Lead Machine
## Draw an area on the map, filter it by homeowner and property data, and add the matches to SPOTIO as records
***For:** Managers and admins building target lists · **Where:** Web app only · **Requires:** Lead Machine enabled for your Account · **Last reviewed:** 10 September 2026*
---
Lead Machine provides access to public and some non-public information as allocated by the provider. This can include neighborhood information, household salaries, and property types. Having this information offers a huge advantage since you are able to focus on areas where your target audience is most likely to reside.
*Also called: homeowner data, lead gen, property data, prospect list building, buying leads.*
---
### Before you start
- **Lead Machine is a paid add-o**n, billed per user. If you don't see it, either your account doesn't have it or your seat isn't licensed for it — check with your CSM or reach out to support@spotio.com. Access is also controlled by role.
- **Web app only.** The Lead Machine tool is accessible on the Web App. However, records you add through the Lead Machine tool will be visible on the Web and Mobile app.
- **10,000 records maximum per add.** Add only what your reps can actually visit in the period — see the tip below.
- **The data refreshes monthly**, so a list you pulled six weeks ago is a month stale.
### **How to add records with Lead Machine**
1. Log in to the SPOTIO web app.
2. Click the **map icon** on the left sidebar.
3. Select **Lead Machine** from the right side panel.
4. **Draw an area** on the map by clicking and connecting the dots.
5. Work through the **criteria** that best match your company's ideal customer profile.
6. Click **Add Leads**.
Records appear on both the web and mobile apps once added.
**Retargeting an area you've already pulled?** Only new information is added to existing records. Nothing is overwritten.
***Tip:** Only add records your reps can visit in a particular time period. This keeps the data current and helps you avoid hitting lead limits.*
### **The data points you can filter on**
Fifteen criteria, all filterable together:
| Credit Capacity | Home Recent Buyer | Median Home Income |
| --- | --- | --- |
| Email Present | Home Square Footage | Phone Present |
| Home Dwelling Type | Home Year Built | Resident Age |
| Home Market Value | Interested in Arts | Vehicle Owned |
| Home Owner - Renter | Interested in Green Living | |
| Home Purchase Date | | |
### **Saving a criteria filter to reuse**
1. Under **Criteria Name**, type a title.
2. The yellow box below changes to **Save Criteria & Add Leads** — click it.
3. Next time you draw an area, pick the saved set from the dropdown to apply the same filters.
### **Making the data visible to your reps**
Lead Machine data only shows up for reps if you activate the fields:
1. Go to the custom field section of the **Workflow**.
2. Drag the Lead Machine category tiles under **Active fields**.
Once active, the data displays on the mobile app and becomes available for **filtering and colorization** in the filter panel on both web and mobile.
### **Watch it done**
---
### **FAQs**
##### **How often is this data updated?**
Monthly.
##### **How many Lead Machine leads can I add at a time?**
Up to 10,000. Add only as many as your reps can work, so the data stays current and you don't hit your lead limit.
##### **Why can't I find Lead Machine?**
Two reasons: it's web-app only, and it's a paid add-on licensed per user. Your role also has to have it enabled.
##### **Does retargeting an area overwrite my existing records?**
No. Only new information is added.
Want to learn more? Check out the [SPOTIO University On Demand Lead Machine Training](https://support.spotio.com/hc/en-us/articles/19129351441687-SPOTIO-U-Lead-Machine-Walk-Through?hsLang=en).
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